In-book winners

The Tyranny of Perception

Temporary/Permanent Installations Client Self-initiated Brand Claymen Agency Infonauts Brief The way we live our lives is often a response to the demands, expectations and expressions of others. To signify this we did an installation with 500 handmade clay faces and gave a unique expression to each face. The intention was to take people by surprise,...

CS Wall of Fame

Temporary/Permanent Installations Client HP GBS Creative Services Brand HP GBS Creative Services Agency HP GBS Creative Services Brief HP GBS Creative Services has over 200 employees in two locations. Conventional recognition programs recognize outstanding work done by about 10% of the population. The remaining 90%, who diligently perform process-related work, unfortunately do not get any...

Health Cha Shree Ganesh (Lord Of Healthy Beginnings)

Temporary/Permanent Installations Client Zydus Wellness Ltd. Brand Nutralite Agency DDB MudraGroup Brief Morbid obesity affects 5% of India’s population. Nutralite, the new entrant in the 130 M USD table spread market in India approached us with the following ambitions for Mumbai: 1. Spike up health conversations 2. Position Nutralite as the healthier table spread Outshouting...

ao@xv/dfi

Exhibition Design Client Studio Archohm Brand Archohm Agency Design Factory Brief Studio Archohm celebrated turning 15 and opened its gates to welcome the outside world for a comprehensive understanding of its ethos, philosophy, intensity and the sheer madness of the life within through an exhibition. From conceptualisation to execution, it was to be a passionate...

Miss Chhotee’s Packaging Design

Packaging Design Client Miss Chhotee’s Brand Miss Chhotee’s Agency Landor Brief A new brand in the market of dips and snacks that takes inspiration from world cuisine, ingredients and recipes to create home made yet global flavours. Indian consumers are craving international travel but few can actually do it. How can we offer this international...

Offer Booklet

Direct Mail Client Marvel Group Brand Mother’s Pride Agency Out of the Box Brief Mother’s Pride came up with an irresistible offer – a guaranteed discount if you enroll your child early. However, we realized that while the offer was genuinely appealing, its significance might get lost in the flood of similar offers that a...

KING

Illustration for Design Client Godrej & Boyce Manufacturing Company Limited. Brand Godrej Security Solutions Agency JWT Brief Aimed at the SEC A and B consumer in the age group 25-45 the brand’s proposition is ‘Why fear trouble?’ The task was to create a campaign that would be simple to understand, yet engage people in a...

Bueno Kitchen

Graphic Design for Communication Client Bueno Kitchen Brand Bueno Kitchen Agency JWT Description In India, there are different kinds of non-vegetarians. People who eat chicken but not pork. People who eat pork but avoid beef and also, people who eat both pork and beef. All because of either health or religious inhibitions. However, all non-vegetarian...

KING

Graphic Design for Communication Client Godrej & Boyce Manufacturing Company Limited Brand godrej Security Solutions Agency JWT Description Aimed at the SEC A and B consumer in the age group 25-45 the brand’s proposition is ‘Why fear trouble?’ The task was to create a campaign that would be simple to understand, yet engage people in...

Crime and Punishment

Posters and Point-of-Sale Client Amazing Reads Publishers Brand Crime and Punishment Poster Design Agency Landor Description Fyodor Dostoyevsky’s Crime and Punishment, first published in 1866, is a timeless tale of mental anguish, moral dilemma and murder that is still taught in literature programs at many colleges. Cultural Context Amazing Reads Publishers wanted to appeal to...

CINTHOL – ALIVE IS OFFLINE

Posters and Point-of-Sale Client GODREJ CONSUMER PRODUCTS LTD. Brand CINTHOL Agency Creativeland Asia Description Cinthol, a personal grooming brand in India, released their latest digital campaign, Alive Is Offline, which encouraged the netizens to disconnect and explore the real world. They wanted to convey the same message, but this time to an on-ground audience. Solution...

FEEL DEEP INSIDE

Posters and Point-of-Sale Client RECKITT BENCKISER(INDIA)LTD. Brand DUREX REALFEEL CONDOMS Agency Creativeland Asia Description Durex had just launched its RealFeel condom range as part of its new philosophy ‘Love Sex’. RealFeel eliminated the lack of sensation that people felt when they used ordinary condoms, a problem that has been attributed historically to the low consumption...

Presented By

Partners