In-book winners
Volkswagen Identity
Posters and Point-of-Sale Client Volkswagen Group Sales India Pvt Ltd Brand Volkswagen Agency DDB MudraGroup Description The Volkswagen Identity Campaign brings alive unique features of VW cars in a minimalist manner – by using negative space within the iconic VW logo. Besides this unexpected depiction, this singular design brought out the dynamism of both the...
World For All Animal Care and Adoptions
Posters and Point-of-Sale Client World For All Animal Care and Adoptions Brand World For All Animal Care and Adoptions Agency Ogilvy & Mather Pvt. Ltd. Brief World For All is actively involved in encouraging and facilitating the adoption of homeless street dogs in Mumbai. Adopt-a-Pet 2015 was part of the NGO’s adoptathon calendar for which...
KING
Posters and Point-of-Sale Client Godrej & Boyce Manufacturing Company Limited. Brand godrej Security Solutions Agency JWT Brief Aimed at the SEC A and B consumer in the age group 25-45 the brand’s proposition is ‘Why fear trouble?’ The task was to create a campaign that would be simple to understand, yet engage people in a...
Tihar Jail
Public Community Spaces Client Government of Delhi / Delhi Prisons (Secondary Client) Brand Delhi Prisons Agency St+art India / Guerrilla Art & Design Brief Artwork for outer boundary wall of Tihar Jail, largest complex of prisons in South Asia. The Project was part of St+art Delhi: A Street Art Festival that aims to promote art...
J.K. Cement Limited Annual Report 2013-14
Annual Reports: Printed Client J.K. Cement Limited Foundation Brand J.K. Cement Agency AICL Brief In a scenario where capital was protected and companies were cautious about new investments, J.K. Cement put in place and funded an aggressive expansion plan across their Grey and White Cement business. This would take them from 7 MT to 10MT...
Akshaya Patra Annual Report 2013-14-The Fab Five Superheroes
Annual Reports: Printed Client The Akshaya Patra Foundation Brand Akshaya Patra Agency The Akshaya Patra Foundation Brief The project is to evolve from one way storytelling to dynamic storytelling and not to just give an account of the progress made last year but serve as a testimony to the transformative power of nutrition and education...
LAWMAN PG3 – WEAR YOUR AURA
Catalogues and Brochures Client KEWAL KIRAN CLOTHING LIMITED Brand LAWMAN PG3 Agency Autumnwinter communications & design Brief Lawman Pg3 is a fashion brand that has always aligned itself with stardom. For its latest collection, a new interpretation of stardom was required. The solution would have to be something that multi-brand retailers and exclusive outlets could...
Urban Tweeters Drinkware
Product/ Furniture Design Client Rayden Design Brand Rayden Design Agency Whirlpool of India Ltd. Project Description Handcrafted in stoneware & natural wood, the Urban Tweeters comment on our new social construct. Projct Interaction The Urban Tweeters is an exercise in abstraction, inspired by the new-found habitat of birds in the city high-rises. At the same...
Whirlpool Superb-Atom Washing Machine
Product/ Furniture Design Client Whirlpool of India Limited Brand Whirlpool Agency Whirlpool of India Ltd. Project Description Superb Atom is the latest great innovation in semi automatic washing machines from Whirlpool. Projct Interaction Superb Atom had two main challenges, shrinking home sizes and washing of cuffs and collars by hand.Top scrub surface means no bending...
play Series
Product/ Furniture Design Client Rayden Design Brand Rayden Design Agency THOUGHT BLURB Project Description Nostalgia meets functionality in this unique take on desk accessories. Projct Interaction The playPLANE is used to hold a photograph, a memo, a card, or perhaps, a surprise message. The playBOAT becomes a tiny container to keep … well … stuff....
Sprig / Vanilla Beans
Packaging Design Client Synthite Industries Limited Brand SPRIG Agency THOUGHT BLURB Brand History Objective : To introduce Sprig’s range of ‘world’s finest’ series of value added spices – Vanilla Beans from Madagascar, Green Cardamom from Idukki, Kerala and True Cinnamon from Sri Lanka.Target Audience: Chefs and connoisseurs of food. Location & Scale Exclusive retail outlets...
Imagine Studio- The Trees
Branded Environments Client Godrej Properties Ltd. Brand Godrej Properties Ltd. Organisation Studio Lotus & GPL Design Studio Brief The Imagine studio is an innovative adaptive reuse project. It is an attempt to re-envision the customer journey for our new mixed-used development called the Trees. The intent was to illustrate an invigorated public realm as a...