Use of Social Media
Client Indian Red Cross Society
Brand Blood Donation
Agency Ogilvy & Mather Pvt. Ltd.
Brief Studies conducted by the Indian Red Cross Society revealed that a huge number of patients lose their lives owing to the lack of prompt response from blood donors. The brief given by the NGO was to find a cost-effective solution to this problem, a solution that would help save precious lives.
Solution Since a lot of time was wasted in that process, we thought of searching a donor on Facebook – the most widely used social media platform and also the best place for finding people. Facebook has 1.2 million people with the potential to do good, so we asked all of them to change their Facebook name and help save lives.