Chaplin Chapters

Movies Now, India’s leading English movie channel was having a Charlie Chaplin Festival. We had to not only create an identity for the festival, but also attract a large viewership for the four films that would be screened.

The challenge was: four different films, four different media. How to design something iconic yet flexible enough to re-create the genius of Chaplin across different spaces?

The solution was a logo inspired by Chaplin’s iconic bowler hat and moustache. We then re-created the logo across various media making it the DNA of the festival. We made posters and press ads for each film to reflect it’s plot. We extended the graphic across e-mailers, Invitations and an animated promo that was aired on Movies Now.