2013 NOMINEES / Design For Communication

Agency:

Trapeze, A Design Collective

Client:

Asian Paints Limited

ColourNext 2013, is India’s pioneering colour forecast – it gauges through changing consumer behavior that defines a decor direction.

The Lookbook is a print format that supplements the ColourNext Exhibition and acts as a permanent reference brochure for architects/designers (It is supplemented by a colour fandeck). It consists of 5 colour themes which are expressed through a layered visual narrative. Varied design treatments are used to capture the mood for each theme. Different paper surfaces & printing techniques treat each theme uniquely to create a richer setting which makes the revelation of the theme colour palettes an engaging experience.

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Credits

Creative Director

Ram Sinam

Design Director

Trusha Sawant

Designer

Trusha Sawant

Copywriter

Malini Aikat

Photographer

Tarun Khiwal
White Crow

Illustrator

Trusha Sawant

Printer

Pragati Offset Pvt. Ltd.

Account Servicing

Ram Sinam
Trusha Sawant

Client Contact Person

Shaifali Kumar
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