2013 NOMINEES / Design For Communication

Agency:

Ogilvy & Mather India

Client:

Ogilvy & Mather Pvt. Ltd.

For Pakistan, the Ogilvy logotype was designed in Urdu (read from right to left). Remarkably, it retains the character of the original English signature logo. This resulted in a unique identity that helped the agency connect better with its clients and the people of Pakistan.

The new look of Ogilvy was launched through press ads (in Urdu newspapers), billboards and posters. The agency signage and stationery reflected the change. The logotype can also be read in Persian and this identity is getting implemented in many Middle Eastern countries as well.

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Credits

Creative Director

Ajay Gahlaut
Preeti Koul Chaudhry
Jossy Raphael

Design Director

Preeti Koul Chaudhry

Designer

Nasheet Shadani

Copywriter

Nasheet Shadani

Typographer

Nasheet Shadani

Client Contact Person

Ajay Gahlaut
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