2013 NOMINEES / Design For Books

Agency:

Minus9 Design

Client:

Tara Books

This story, with cumulative rhyme, is an adaptation of an oral trickster tale from Rajasthan in India. It is illustrated with finger painting by the talented Sunita, from Rajasthan’s Meena tribe. She adapts a traditional Meena art form called Mandna, which is usually painted by women onto the walls and floors of their village homes. This is the first time that this style – rarely seen outside the confines of Meena villages – has been used in a children’s book. Silkscreen printed by hand onto kraft paper using black and white ink, each book is a numbered edition.

6-014-01

6-014-02

6-014-03

6-014-04

6-014-05

Award
Credits

Creative Director

Rathna Ramanathan

Design Director

Rathna Ramanathan

Designer

Rathna Ramanathan

Illustrator

Sunita

Typographer

Rathna Ramanathan

Printer

AMM Screens

Client Contact Person

Gita Wolf
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Supported by

Trade partner

Airlines partner

Technology Partner

Student Awards Partners