| Ad/Promotional Film Campaign | ||||
| Awards |  |
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| Client | Bisleri | |||
| Brand | Bisleri 500 | |||
| Agency | Soho Square | |||
| Audience | Young (18-39 years old), urban, modern-minded and health-conscious. | |||
| Cultural Context |
“Jhootha”(‘Spoilt’)This practice has its roots in ancient Indian culture, when joint families ate and drank together.Eating from the same plate, taking a bite of someone’s food was seen as unhygienic and was considered bad manners.
Since water was consumed from a common vessel, touching one’s mouth to that vessel was considered uncouth as well. (potentially an act of passing on germs!) |
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