Ad/Promotional Film Campaign
Client Tata Sky Service
Brand Tata Sky
Agency Ogilvy & Mather Pvt. Ltd.
Audience We were talking to families in urban and semi-urban India who had digital cable
Cultural Context
Often in life when people feel something is out of reach they don’t land up asking for it because they think it’s futile to make the effort. The futility of the action overpowers the desire. Hence, ‘Poochne mein kya jaata hai’ showed seemingly unattainable situations made possible by just asking the question.