Ad/Promotional Film Campaign
Client Mondelez India Pvt. Ltd.
Brand Cadbury Gems
Agency Ogilvy & Mather Pvt. Ltd.
Audience The ad was targeted at teens and was aired internationally during the Indian Premier League 2013.
Cultural Context
 IPL is the biggest cricket fiesta in India after the ICC World Cup. A time when every brand goes big, with celebrities and grand production values, GEMS went small, with simple, endearing cricket stories in child-like set ups using the colorful buttons themselves to tell them.