| Ad/Promotional Film 61+ sec | ||||
| Awards |  |
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| Client | Mondelez International – Cadbury | |||
| Brand | Cadbury Perk | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Audience | Teenagers in the age group of 16-19 years | |||
| Cultural Context |
In many old Bollywood films, whenever a scene portrayed a character reading a letter, the letter writer’s face would be superimposed on the letter when it was being read. This gave a strong emotional impact to the scene. We decided to use this device for comical effect in our commercial. | |||
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