Radio Advertising
Client Perfetti Van Melle India
Brand Center Fruit
Agency Ogilvy & Mather Pvt. Ltd.
Audience Teenagers, college going kids.
Brief
 Center Fruit’s device of ‘Kaisi jeebh laplapayee’ has worked well for the brand on TV owing to it’s visual quirkiness. The challenge was to create the same brand recall using the device in Radio, using the sound of ‘laplap’.
Solution
 Many people try to learn foreign languages either to go abroad to study, to get a job or to impress others. This insight lent itself well to ‘Kaisi jeeb laplapayi’. In the radio spot, the ‘laplap’ induced by the delicious Center Fruit becomes makes it seemingly easy for people to learn a foreign language.