| Writing for Press Advertising |
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| Awards |
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| Client |
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Procter & Gamble |
| Brand |
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Duracell |
| Agency |
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Grey Worldwide |
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| Brief |
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To communicate the longevity and performance of Duracell Alkaline Batteries. |
| Location & Scale |
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We placed the ad in local and national newspapers and as posters in electronic stores, major toy stores and supermarkets. |
| Solution |
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We used the positive & negative of a battery to tell human stories that come from the battery’s performance. To cut through the clutter, we communicated the universal truth that there is another side to anything and there is such a thing as too much of a good thing, even when it comes to the performance. |
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