| Writing for Press & Poster Advertising | ||||
| Client | Diageo India | |||
| Brand | VAT 69 | |||
| Agency | BBH | |||
| Brief | Our task was to make the Vat Man work harder and get his unique tone across to our readers in the print media. | |||
| Location & Scale | Each ad was contextualised to the cover story and ran on the inside front cover of more than 10 weekly magazines for a year. (Over 50 ads in this year alone.) | |||
| Solution | To make the VAT Man and his unique tone popular we decided to deliver a witty and ironic take on contemporary issues. We released 3 to 4 unique magazine ads every week that demonstrated the Vat Man’s take on the cover story of the magazine. | |||
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