Branded Environments
Client Pankil Shah
Brand The Pantry Cafe
Agency The Dallas Company
Description The Pantry Cafe celebrates healthy living through organic & farm-fresh produce. We brought this alive through a holistic branding exercise. We were asked to retain the heritage status the structure offered, yet appeal to younger folk. Classic meets Hipster. So, we used an inline font, a perfect marriage of character and clarity to get texture sans bevels or drop shadows. We used smaller classic fonts for the rest of the name to get bold legibility, with a delicate touch. In tune with the natural theme, Branding and Packaging involved the use of eco-friendly and recycled materials. The seasonal menu could change anytime and hence is designed entirely in Word and edited at the cafe itself.


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