Online Branded Films
Client Mondelez International
Brand Cadbury 5 Star
Agency Ogilvy & Mather Pvt. Ltd.
Brief Cadbury 5 Star’s product formulation had changed. It was now markedly softer. Our task was to convey this change to 18 to 25 year-olds in an entertaining manner on the web. We came up with the ‘No hard fillings’ proposition in an effort to convey the message in a quirky, engaging manner on Youtube.
Site Youtube
Solution The 5 Star brand advertising had always been humorous. And the most watched content on YouTube for our TG is also usually comedy.  So we decided to connect with our consumers by creating a series of films on the ‘No Hard Fillings’ proposition on Youtube.