| Online Branded Films | ||||
| Client | HCL Technologies | |||
| Brand | HCL Technologies | |||
| Agency | ITSA Brand Innovations | |||
| Brief | To differentiate HCL from goliaths like IBM and Indian IT players like TCS. Among 250,000 key decision makers which include CXOs and functional heads in the G2000 companies across the world. HCL is differentiated on “people” not process or technology – its frontline employees empowered by the world celebrated ‘Employees first, Customers Second’ philosophy take relationships beyond the contract. |
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| Site | Youtube | |||
| Solution | The IT contract, which is the key document that formalises the deal between Client and IT Services Outsourcing company becomes redundant in a few weeks from signing, if not days. Also the industry itself is evolving from IT deliverables to proactive solutions for business growth. HCL’s people ideate to deliver proactive value – that is the power of a relationship that goes beyond the contract. | |||
