Star India – On The Go
Background
Star is India’s leading media and entertainment companies operating nearly 40 channels in 8 languages and reaches more than 500 million viewers in India and across the globe every week. Its channel portfolio includes India’s No. 1 entertainment channel Star Plus, it’s leading movie channel Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK, FX, Fox Crime, National Geographic and Asianet amongst others. Star India also has the strongest bouquet of sports channels in the country through Star Sports 1, 2, 3 & 4 with rights for leading sports events in India and around the world.
In the two decades since its inauguration, the Star network has consistently set the benchmark for the industry through innovative programming and investments in leading technologies. With the highest share of viewership across entertainment and sports – Star owns the rights to some of the best content in the country.
In India, as it is across the world, digital, driven by mobile, is fast emerging as a viable alternate for entertainment in India. Even though television is dominant in terms of numbers, the digital medium lends itself to deeper engagement with the consumer. While Star does have a leading presence in digital through starsports.com for Sports, the aspiration is to build similar destinations for other genres and once again play the role of industry leader in changing the way content is consumed in the digital medium.
Creative Challenge
- How should we approach the design system that reflects the way consumers filter content (By channels brands? By shows? By Genres? By Events?).
- How can design solve for keeping the experience simple and yet solve for differences in navigation required for individual genres (movies may be searched differently than sports)? That it solves for easy navigation to familiar content & serendipitous discovery of new content.
- How will the experience change across devices – from Web to Mobile?
- How can we make the experience more enaging and drive more participation from users?
Deliverables
- Design & define the look and feel visuals for Star’s premium video content streaming website
- Design and define the user experience for the platform (website) with offerings across languages as well as genres like drama, movies & sports.
- You may also submit ready HTML files as part of your deliverables (optional)
References
Download the Star TV logo pack (relevant channels)
Submission Guide
1. Online submission
- All submissions must be made via our online entry site only
- All supporting materials and boards must be mailed/ couriered to delivery locations only
- While you can start working on your responses today, entries will be accepted from the 20th of March 2014
- The last date for online submission is 21st April 2014. No entries will be accepted after this.
2. A2 size presentation board (40×60 cm)
- The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
- This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
- It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).
3. Supporting material
- Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
- A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
- Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
- A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.
4. Interactive Materials
- If submitted, interactive work must be Chrome compatible.
- If the work is online, submit the URL. If you can’t host the work online, submit a ZIP folder with all the files.
- When you start the online entry form, you’ll get an entry number. Use this as the name for the zip folder itself, and at the start of file names for the root folder, index file, and Flash or Shockwave files.
- Submit websites in their entirety as Chrome compatible HTML projects.
- Submit Flash and Shockwave projects embedded in HTML.
- To submit a ZIP file, please upload it to Dropbox (www.dropbox.com) and then submit the Dropbox link as a URL.
For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.
More info about Presentation boards
More info about Case Films
Terms & Conditions
