Moving Home
Background
LOCO Design is a multi-disciplinary design house based in New Delhi. Known for its meticulous detailing and with a long-standing history in the luxury lifestyle market, LOCO’s portfolio encompasses Furniture & Accents, Accessories, Object and Custom Solutions. With an outright passion to celebrate the essence of every design, LOCO unites their creativity with technological knowledge, craft and a love of materials acquired from the four corners of the world.
Exceptional translation and application of exotic materials and bespoke detailing are the hallmarks of LOCO’s work.
See more at https://www.facebook.com/LocoDesignDelhi
Creative Challenge
LOCO and its’ team is moving home to a new location that will house the studio and exhibit all in-house brands. The building will act as a hub for all activity and create an opportunity for the design house to present their work for the first time.
To celebrate the move LOCO is setting a design challenge to create a graphic treatment of the building façade. The treatment should make a response to the sensibility of the design house. Parameters of the brief are outlined below:
- The building has 3 faces, the treatment must cover a minimum of one face but can extend to all three.
- Public and private entrances into the building must be considered when conceptualizing the experience of the treatment.
- All windows must remain functional.
- The treatment should use components that range from 50mm x 50mm to 1000mm x 1000mm, squares and rectangles can be used within these coverages.
- The design is required to work to a grid system where there is no negative space between two components.
- Using the use of line, colour, motif and pattern the treatment must demonstrate a textural quality.
Deliverables
- The façade treatment demonstrated in the tiled graphics.
- Application of the graphic treatment for the following: 2015 LOCO Design Catalogue Cover, Invite for launch (Print & Digital).
References
- Building Images
- Building Plans
- Mood Board
- LOCO Design portfolio
- Example tile
- Loco Design Logo
Submission Guide
1. Online submission
- All submissions must be made via our online entry site only
- All supporting materials and boards must be mailed/ couriered to delivery locations only
- While you can start working on your responses today, entries will be accepted from the 20th of March 2014
- The last date for online submission is 21st April 2014. No entries will be accepted after this.
2. A2 size presentation board (40×60 cm)
- The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
- This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
- It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).
3. Supporting material
- Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
- A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
- Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
- A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.
For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.
More info about Presentation boards
More info about Case Films
Terms & Conditions
