L&K Saatchi & Saatchi
Ugly to Beautiful
Background
Design has the power to transform – a thought into an idea, an idea into a movement. To make things look good & transform the seemingly less pretty or even ugly to the lovely and beautiful. Take for example the city you live in. Something somewhere doesn’t fit in with your aesthetic scheme of things. Something ugly, maybe dirty, an eyesore. It distracts you, troubles you and even irritates you. You want to do something about it. Eliminate it for good or transform it to into something aesthetically alluring. Here is an opportunity to use the power of design to make that transformation, transformation of that ugly to the beautiful.
Creative Challenge
In the confines of your city, whichever city you live in or chose for the purpose of this project, identify anything you find ugly. It could be a surface like a wall or a street or an installation or even a building fascia…and create a design solution using illustrations to transform it into something beautiful. The solution can be an artwork, an installation, a mural, etc. anything that uses illustrations as the art form.
You can take a photograph of the object/structure/surface and work on it digitally.
The solution should be feasible to implement. The idea may also be actually implemented in the future as a public cause initiative by the sponsors.
Deliverables
An actual photograph of the original ugly surface as a ‘before’ and the illustration artwork you have created as a ‘after’ are the two deliverables which are mandatory.
Submission Guide
1. Online submission
- All submissions must be made via our online entry site only
- All supporting materials and boards must be mailed/ couriered to delivery locations only
- While you can start working on your responses today, entries will be accepted from the 20th of March 2014
- The last date for online submission is 21st April 2014. No entries will be accepted after this.
2. A2 size presentation board (40×60 cm)
- The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
- This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
- It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).
3. Supporting material
- Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
- A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
- Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
- A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.
For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.
More info about Presentation boards
More info about Case Films
Terms & Conditions
