Fastrack
Background
Fastrack is a youth brand, known for its irreverence and unpredictability. With cool and affordable products in Watches, Sunglasses, Bags, Belts, Wallets and now Helmets, it is the largest and most exciting youth brand of lifestyle accessories in the country.
For more info on us please visit www.fastrack.in
Or visit our YouTube channel http://www.youtube.com/fastrackworld
Creative Challenge
Design the next iconic Fastrack Bag or a range of next iconic Fastrack Bags.
Deliverables
- Entrants can choose one of the following styles to build their design/s
– Girls’ Tote or Guys’ Backpack - Entrants to consider Materials, Print, Embellishments and Fabric Manipulation to reinvent this classic accessory.
- Take into consideration comfort and wearability, commercial viability and above all fashion quotient.
- The project allows the designer to rethink this iconic accessory staple.
Include the following
- Rationale for the design/range
- Research and insights of the target market
- Design Development – 2D or 3D (optional)
- Explanation of manufacture.
- Visual presentation of final range
References
Submission Guide
1. Online submission
- All submissions must be made via our online entry site only
- All supporting materials and boards must be mailed/ couriered to delivery locations only
- While you can start working on your responses today, entries will be accepted from the 20th of March 2014
- The last date for online submission is 21st April 2014. No entries will be accepted after this.
2. A2 size presentation board (40×60 cm)
- The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
- This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
- It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).
3. Supporting material
- Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
- A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
- Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
- A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.
For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.
More info about Presentation boards
More info about Case Films
Terms & Conditions
