Fearless
Background
Fearless Healthcare is in the business of creating products that will help the people of the world lead a life minus fear. We are sure you would agree that the world would be a much better place without fear. It was to kill fear and make life a more beautiful experience that Fearless was born.
Fearless products not only meet exacting global quality benchmarks, but are also made to the stringent standards that are set and governed by our own conscience. Every Fearless product is made to get rid of one fear at least, if not a bunch of them. We wouldn’t ever make a product we won’t use ourselves. And we wouldn’t ever put a product in the market that we won’t put in our own homes. For more information visit www.fearlesspharma.com
Creative Challenge
Every home, office, school and college has a drawer, a pouch or a simple plastic bag with a few emergency medicines and bandages. Though it’s one of the most important things, it’s also the most ignored one. It’s often in shambles, completely disorganized and mostly, beyond its expiry date. Sometimes, it doesn’t even contain important items. The truth is, people are aware that they might be in trouble if there’s ever an emergency. And they live in fear.
It is to get rid of this fear that Fearless wants to create a kit unlike a typical first aid kit.
A kit that is highly organized and allows a person to use things off it when in need. A kit that’s properly compartmentalized for medicines for Pains and Aches, Cuts & Bruises, Common Cold, and Instruments like a thermometer, blood pressure meter, etc. The kit should also contain a first aid guide.
It should be a kit that even doctors would love to keep. A kit that’s functional and beautiful. Like Steve Jobs would’ve designed it.
Considerations
Color Palette
White is the predominant colour for Fearless. Grey and Red are the other colours that can be used.
Look & Feel
Clean, clinical, simple, modern, stylish, minimalist, Zen-like
Material
No restrictions here. It could be made of anything. Right from acrylic, tin, leather and wood to cloth and canvas.
Technicalities
- It should be compact and not very bulky.
- Easy to open and shut.
- Easy to use and clean.
- Easy to carry around.
Deliverables
Design and define the product design of a medical home kit for brand Fearless
References
- Download the Fearless — product design presentation here
- Download a high-res version of the Fearless logo here
Submission Guide
1. Online submission
- All submissions must be made via our online entry site only
- All supporting materials and boards must be mailed/ couriered to delivery locations only
- While you can start working on your responses today, entries will be accepted from the 20th of March 2014
- The last date for online submission is 21st April 2014. No entries will be accepted after this.
2. A2 size presentation board (40×60 cm)
- The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
- This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
- It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).
3. Supporting material
- Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
- A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
- Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
- A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.
For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.
More info about Presentation boards
More info about Case Films
Terms & Conditions
Download the Brief
Download the Brief Presentation
Download the Fearless Vector Logo
