Logos: Static and In-motion Logo
Client Mumbai Press Club
Brand Mumbai Press Club
Agency Open strategy and Design Pvt. Ltd.
Brief Journalism was losing its razor-sharp focus, finding comfort in grey areas rather than the black & white truth. As an institution that embodies the meaning of good journalism, Mumbai Press Club needed to renegotiate its relevance within this fast-eroding world of grey.
Mumbai Press Club’s values of objectivity, boldness and perspective found home in a modern, minimalistic interpretation of a beacon. A constant reminder of its ability and duty not only to guide, but also bring focus on issues that matter. In a clear, unequivocal black & white.

Bringing focus to what matters