| Logos: Static and In-motion Logo | ||||
| Client | Mumbai Press Club | |||
| Brand | Mumbai Press Club | |||
| Agency | Open strategy and Design Pvt. Ltd. | |||
| Brief | Journalism was losing its razor-sharp focus, finding comfort in grey areas rather than the black & white truth. As an institution that embodies the meaning of good journalism, Mumbai Press Club needed to renegotiate its relevance within this fast-eroding world of grey. | |||
| Solution |
Mumbai Press Club’s values of objectivity, boldness and perspective found home in a modern, minimalistic interpretation of a beacon. A constant reminder of its ability and duty not only to guide, but also bring focus on issues that matter. In a clear, unequivocal black & white. | |||
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