Writing for Communication Design: Printed Materials & Graphic Communications
Client Marvel Group
Brand Mother’s Pride
Agency Out of the Box
Brief Mother’s Pride, India’s most loved preschool, wanted an admission-open communication. The challenge was to make the straightforward message of admission open, as interesting and appealing to parents as the other Mother’s Pride communications, in the past.
To further the spirit of Mother’s Pride, we created a series of wanted posters, in search of the cute offenders our little darlings are. We took inspiration from the old American bounty posters, and turned them into a communication that is endearing and lovable – something that spreads the core value of Mother’s Pride: love.

Wanted Series