Logos: Static Logo
Client Mumbai Press Club
Brand Ouch Awards
Agency Open strategy and Design Pvt. Ltd.
About Mumbai Press Club, the body of journalists and media professionals, acts as the moral compass of Indian media. To highlight the cringe-worthy moments in the media, they wanted to institute an annual parody award. They wanted to create a platform that would allow public shaming of these offenders, in a manner that was light-hearted, yet impactful.
Getting the right tone was critical. It had to stop just short of inviting a defamation case. We came up with the name ‘Ouch’ awards. The logo of the award was inspired by the metaphorical ‘black-eyed face’. It was conceived in a way that we literally branded the face of the winners.

In your face