| Posters and Point-of-Sale |
||||
| Client | Godrej & Boyce Manufacturing Company Limited. | |||
| Brand | godrej Security Solutions | |||
| Agency | JWT | |||
| Brief |
Aimed at the SEC A and B consumer in the age group 25-45 the brand’s proposition is ‘Why fear trouble?’ The task was to create a campaign that would be simple to understand, yet engage people in a manner that will make them think about the benefits of Godrej’s Dual Video Door Phone device. This product enables a homeowner to ‘keep an eye on’ the front and back door, securing them from both. | |||
| Solution |
We wanted to create something clutter breaking & visually stunning. So we created a poster using design inspired by the king of a pack of playing cards, to demonstrate the benefit of ‘eyes on both sides’. This was combined with elements of a blueprint drawing to create a floor plan of an elaborate and luxurious home, likely to attract burglars. We placed them ( app. 6ft X 6ft) at select stores. | |||
.jpg)