Graphic Design: Packaging Design
Client Miss Chhotee’s
Brand Miss Chhotee’s
Agency Landor
A new brand in the market of dips and snacks takes inspiration from world cuisine, ingredients and recipes to create homemade yet global flavours. Indian consumers are craving international travel but few can actually do it. How can we offer this international experience with the art and craft of each country cuisine?
Location & Scale
Launched in Delhi, and expected to go national in 2015.
Solution & Unique Features
We let the ingredients speak for themselves. Using the ingredients of each dip, we created textures, patterns and rhythms that expressed the identity of each country in which it is created. Through shapes, aromas and flavors, we let the soul of each product also convey its origin. Indian consumers are now travelling with their tongues.

Miss Chhotee's Design Craft