Use of Social Media
Client Bisleri
Brand Urzza
Agency Soho Square
Brief Urzza – a local energy drink, entered the Indian market dominated by Red Bull with a whopping 89% market share.Our audience, the new-age Indian youth, was exploring avenues, opportunities and possibilities their fathers did not.
Urzza needed to be relevant to them by breaking through Red Bull’s dominance. We set out to establish Urzza as a world of surreal possibilities.
Mobile Operating System
To establish surreal possibilities, we had to come up with something unimaginable, something that breaks a rule that’s never been broken before.Our audience lived and loved Twitter, where the 140 character limit was unchallenged. If we could break that, we’d have made an indelible impression on our audience.