Use of Social Media
Client ITC Wills Lifestyle
Brand Wills Lifestyle
Agency Madison Media
Brief Wills Lifestyle’s longstanding association with the Wills Lifestyle Fashion Week had made it a blind spot for visitors. The brand challenge was to come up with a technology driven innovation to draw attention back to the brand, across Social Media and at the event.
Mobile Operating System:
All Smartphones and Web Devices
#WillsRocktheRamp – An engaging new twist to the traditional fashion spin. Wills Lifestyle gave Fashion Week attendees a platform to show the whole world what they were wearing to the event.
Users simply posed in the 360 booth while the revolving camera recorded a 6 second video of their look. This was uploaded to the Wills Lifestyle’s Vine page in realtime and was further shared on Twitter.
Viewing Instruction
The vines can be viewed separately on the vine page, which has been provided in the form of the execution link.