Branded Film Content & Entertainment
Client JSW Steel
Brand JSW Steel
Agency Ogilvy
Brief To create a corporate campaign for JSW that conveys its philosophy that WIll of Steel is all it takes to achieve great things in life.
Solution The film celebrates the life of Geeta Phogat who hails from Haryana and went against odds to become first woman wrestler to bring honor to her family, state and country.
Background India has progressed a lot in the last few decades but still discrimination against the girl child is still a reality. Especially in Haryana, Rajashthan, Punjab and Uttar Pradesh.