| Branded Film Content & Entertainment |
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| Awards |
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| Client |
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JSW Steel |
| Brand |
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JSW Steel |
| Agency |
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Ogilvy |
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| Brief |
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To create a corporate campaign for JSW that conveys its philosophy that WIll of Steel is all it takes to achieve great things in life. |
| Solution |
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The film celebrates the life of Geeta Phogat who hails from Haryana and went against odds to become first woman wrestler to bring honor to her family, state and country. |
| Background |
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India has progressed a lot in the last few decades but still discrimination against the girl child is still a reality. Especially in Haryana, Rajashthan, Punjab and Uttar Pradesh. |
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