2013 NOMINEES / Student Awards - Open Brief

As per we all know louise philippe is much famous for his rich, classic and luxurious formal clothing. now its about they are set to launch a new line of jeans. if I take a look at the three existing logo, they justify the standard ,royalty and elegance of its brands. if I have to make logo according to it , then it will be again simple royal thing, but I get confused when it comes to ‘jeans’ ….

“jeans” – appeals more to the youth, soo the logo also should be related to the young mass, logo should be bit rough-but strong enough to stand out, bit odd- but unique bit simple but dynamic …which connect the young generation who take a step forward in a trendy happening world .

So my logo is all about our infinite bond in our dazzling period of life ,with jeans…our college time, friendship , break ups, attechments, coffees, failures and new rise ups. The endless bond I can say .. with elegance, trend and happiness I tried to create logo of “LP Jeans”.

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Credits

Designer

Pankti Sheth

School

Faculty of Fine Arts, MSU
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