In Book Winners & Blue Elephant Winners 2016
                                  
                
 
Advertising
Digital
Media
BLACK ELEPHANT
 
ADVERTISING
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Press Advertising
Mobile Number Portability
Client: Aircel 
Brand: Aircel 
Agency: DDB Mudra Group  | 
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Ambient
Ariel – Wash Care Label
Client: P&G India 
Brand: Ariel Matic 
Agency: BBDO INDIA  | 
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Ambient
#GodSaveTheOcean
Client: SPROUTS Environment Trust 
Brand: NGO 
Agency: Ogilvy & Mather  | 
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Ambient
The Light Bag
Client: Salaam Baalak Trust 
Brand: Salaam Baalak Trust 
Agency: Cheil Worldwide  | 
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Ambient
The Nicobar Story
Client: Nicobar 
Brand: Nicobar 
Agency: River Advertising Private Limited  | 
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Poster Advertising/ Free Format
One Breath Campaign
Client: Max Healthcare Pvt Ltd 
Brand: Max Healthcare 
Agency: Dentsu India  | 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIGITAL
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Websites
Pandeymonium
Client: Penguin India 
Brand: Pandeymonium 
Agency: Ogilvy & Mather  | 
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Apps
Lakmé Makeup Pro App 
Client: Hindustan Unilever 
Brand: Lakmé 
Agency: The Glitch  | 
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Digital Design
Fat Feed Zero: Building Instagram’s Fattest Feed
Client: Zero Budget Agency 
Brand: Zero Budget Agency 
Agency: Response India Private Limited  | 
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User Experience Design (UX)
Lakmé Makeup Pro App 
Client: Hindustan Unilever 
Brand: Lakmé 
Agency: The Glitch  | 
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Animation & Illustration for Websites & Digital Design
Never Have A Never Have I Ever 
Client: Titan 
Brand: Fastrack 
Agency: DDB Mudra Group  | 
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Animation & Illustration for Websites & Digital Design 
Pigeon Hiring Interview 
Client: Pigeon & Co. 
Brand: Pigeon & Co. 
Agency: Pigeon & Co.  | 
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Animation & Illustration for Websites & Digital Design
Flipkart GIF Delivery
Client: Flipkart Internet Pvt Limited 
Brand: Flipkart 
Agency: Dentsu Webchutney  | 
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Animation & Illustration for Websites & Digital Design 
Pixel fox Studios Website
Client: Pixel Fox Studios 
Brand: Pixel Fox Studios 
Agency: Pixel Fox Studios  | 
 
 
 
 
 
 
 
 
 
 
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Use of Direct Media
HELLO MUMBAI 
Client: Arvind Lifestyle Brands Ltd 
Brand: GAP 
Agency: Toast Events Pvt Limited  | 
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Use of Publications 
Playtime for your pout
Client: Hindustan Unilever 
Brand: Lakme Absolute 
Agency: Mindshare  | 
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Use of Branded Content
The “Quit Smoking” partner for ISL
Client: Cipla Health Care Unilever 
Brand: Nicotex 
Agency: M/six  | 
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Use of Branded Content
Lakme Presents Bang Bajaa Baaraat
Client: Hindustan Unilever Ltd 
Brand: Lakme 
Agency: Mindshare  | 
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Use of Outdoor
The Red Ramp Project
Client: H & R Johnson 
Brand: Johnson Tiles 
Agency: SOHO SQUARE ADVERTISING PVT.LTD  | 
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Use of Online Display
90s – The Unforgettable Decade
Client: NGC India Pvt Ltd 
Brand: Nation Geographic Channel India 
Agency: Flying Cursor Interactive  | 
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Use of Online Display
How a banner took 4G to every home in india
Client: Bharti Airtel Ltd. 
Brand: Airtel 
Agency: ibs  | 
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Use of Events
#GodSaveTheOcean
Client: SPROUTS Environment Trust 
Brand: NGO 
Agency: Ogilvy & Mather  | 
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Use of Events
How Gillette became the face of Sunburn
Client: Sayantan Maji 
Brand: Gillette India 
Agency: ibs  | 
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Use of Social
Dark Travel Tale
Client: Reliance General Insurance 
Brand: Reliance General Insurance 
Agency: Ogilvy & Mather  | 
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Use of Social
The Biggest Romantic Blockbuster of 2015
Client: Tata Sky Ltd. 
Brand: Tata Sky 
Agency: Maxus  | 
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Use of Social
#UQuitIQuit – Making Quitting Socia
Client: Cipla Health Care 
Brand: Nicotex 
Agency: M/six  | 
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Use of Social
Nivea Men Body Deodorizer – Ban Body Odour
Client: NIVEA India Pvt. Ltd. 
Brand: Nivea 
Agency: Digitas LBi  | 
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Use of Social
Reeboot100
Client: Reebok India 
Brand: Reebok 
Agency: Isobar India  | 
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Use of Mobile
7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!
Client: PepsiCo 
Brand: 7UP Revive 
Agency: Mindshare  | 
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Use of Mobile
Space Weekends
Client: NGC India Pvt Ltd 
Brand: Nation Geographic Channel India 
Agency: Flying Cursor Interactive  | 
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Use of PR
Whisper – Touch The Pickle
Client: P&G India 
Brand: Whisper 
Agency: BBDO INDIA  | 
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Use of PR
Ariel – Share The Load
Client: P&G India 
Brand: Ariel Matic 
Agency: BBDO INDIA  | 
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Use of PR
How Crocin Stole the News
Client: GSK 
Brand: Crocin 
Agency: Mindshare  | 
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Use of Integrated Media
Ariel – Share The Load
Client: P&G India 
Brand: Ariel Matic 
Agency: BBDO INDIA  | 
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Use of Integrated Media
#UQuitIQuit – India pledges to Quit Smoking
Client: Cipla Health Care 
Brand: Nicotex 
Agency: M/six  | 
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Use of Integrated Media
Beauty Tips by Reshma
Client: Make Love Not Scars 
Agency: Ogilvy & Mather  | 
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Use of Integrated Media
Whisper – Touch The Pickle
Client: P&G India 
Brand: Whisper 
Agency: BBDO INDIA  |