In Book Winners & Blue Elephant Winners 2016
Advertising
Digital
Media
BLACK ELEPHANT
ADVERTISING
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Press Advertising
Mobile Number Portability
Client: Aircel
Brand: Aircel
Agency: DDB Mudra Group |
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Ambient
Ariel – Wash Care Label
Client: P&G India
Brand: Ariel Matic
Agency: BBDO INDIA |
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Ambient
#GodSaveTheOcean
Client: SPROUTS Environment Trust
Brand: NGO
Agency: Ogilvy & Mather |
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Ambient
The Light Bag
Client: Salaam Baalak Trust
Brand: Salaam Baalak Trust
Agency: Cheil Worldwide |
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Ambient
The Nicobar Story
Client: Nicobar
Brand: Nicobar
Agency: River Advertising Private Limited |
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Poster Advertising/ Free Format
One Breath Campaign
Client: Max Healthcare Pvt Ltd
Brand: Max Healthcare
Agency: Dentsu India |
DIGITAL
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Websites
Pandeymonium
Client: Penguin India
Brand: Pandeymonium
Agency: Ogilvy & Mather |
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Apps
Lakmé Makeup Pro App
Client: Hindustan Unilever
Brand: Lakmé
Agency: The Glitch |
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Digital Design
Fat Feed Zero: Building Instagram’s Fattest Feed
Client: Zero Budget Agency
Brand: Zero Budget Agency
Agency: Response India Private Limited |
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User Experience Design (UX)
Lakmé Makeup Pro App
Client: Hindustan Unilever
Brand: Lakmé
Agency: The Glitch |
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Animation & Illustration for Websites & Digital Design
Never Have A Never Have I Ever
Client: Titan
Brand: Fastrack
Agency: DDB Mudra Group |
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Animation & Illustration for Websites & Digital Design
Pigeon Hiring Interview
Client: Pigeon & Co.
Brand: Pigeon & Co.
Agency: Pigeon & Co. |
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Animation & Illustration for Websites & Digital Design
Flipkart GIF Delivery
Client: Flipkart Internet Pvt Limited
Brand: Flipkart
Agency: Dentsu Webchutney |
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Animation & Illustration for Websites & Digital Design
Pixel fox Studios Website
Client: Pixel Fox Studios
Brand: Pixel Fox Studios
Agency: Pixel Fox Studios |
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Use of Direct Media
HELLO MUMBAI
Client: Arvind Lifestyle Brands Ltd
Brand: GAP
Agency: Toast Events Pvt Limited |
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Use of Publications
Playtime for your pout
Client: Hindustan Unilever
Brand: Lakme Absolute
Agency: Mindshare |
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Use of Branded Content
The “Quit Smoking” partner for ISL
Client: Cipla Health Care Unilever
Brand: Nicotex
Agency: M/six |
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Use of Branded Content
Lakme Presents Bang Bajaa Baaraat
Client: Hindustan Unilever Ltd
Brand: Lakme
Agency: Mindshare |
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Use of Outdoor
The Red Ramp Project
Client: H & R Johnson
Brand: Johnson Tiles
Agency: SOHO SQUARE ADVERTISING PVT.LTD |
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Use of Online Display
90s – The Unforgettable Decade
Client: NGC India Pvt Ltd
Brand: Nation Geographic Channel India
Agency: Flying Cursor Interactive |
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Use of Online Display
How a banner took 4G to every home in india
Client: Bharti Airtel Ltd.
Brand: Airtel
Agency: ibs |
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Use of Events
#GodSaveTheOcean
Client: SPROUTS Environment Trust
Brand: NGO
Agency: Ogilvy & Mather |
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Use of Events
How Gillette became the face of Sunburn
Client: Sayantan Maji
Brand: Gillette India
Agency: ibs |
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Use of Social
Dark Travel Tale
Client: Reliance General Insurance
Brand: Reliance General Insurance
Agency: Ogilvy & Mather |
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Use of Social
The Biggest Romantic Blockbuster of 2015
Client: Tata Sky Ltd.
Brand: Tata Sky
Agency: Maxus |
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Use of Social
#UQuitIQuit – Making Quitting Socia
Client: Cipla Health Care
Brand: Nicotex
Agency: M/six |
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Use of Social
Nivea Men Body Deodorizer – Ban Body Odour
Client: NIVEA India Pvt. Ltd.
Brand: Nivea
Agency: Digitas LBi |
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Use of Social
Reeboot100
Client: Reebok India
Brand: Reebok
Agency: Isobar India |
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Use of Mobile
7UP used technology (TemperAd Engine) to REVIVE sweaty India exactly when they were sweating!
Client: PepsiCo
Brand: 7UP Revive
Agency: Mindshare |
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Use of Mobile
Space Weekends
Client: NGC India Pvt Ltd
Brand: Nation Geographic Channel India
Agency: Flying Cursor Interactive |
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Use of PR
Whisper – Touch The Pickle
Client: P&G India
Brand: Whisper
Agency: BBDO INDIA |
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Use of PR
Ariel – Share The Load
Client: P&G India
Brand: Ariel Matic
Agency: BBDO INDIA |
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Use of PR
How Crocin Stole the News
Client: GSK
Brand: Crocin
Agency: Mindshare |
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Use of Integrated Media
Ariel – Share The Load
Client: P&G India
Brand: Ariel Matic
Agency: BBDO INDIA |
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Use of Integrated Media
#UQuitIQuit – India pledges to Quit Smoking
Client: Cipla Health Care
Brand: Nicotex
Agency: M/six |
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Use of Integrated Media
Beauty Tips by Reshma
Client: Make Love Not Scars
Agency: Ogilvy & Mather |
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Use of Integrated Media
Whisper – Touch The Pickle
Client: P&G India
Brand: Whisper
Agency: BBDO INDIA |