| Packaging Design |
||||
| Client | Vadilal Industries Pvt. Ltd. | |||
| Brand | Melt-in | |||
| Agency | Redlion (A Division of Publicis India) | |||
| Description | Challenge: Our challenge was to create a unique set of takeaway packaging for Melt-in, Vadilal’s first premium artisan gelataria in Ahmedabad, Gujarat.Solution: The graphic language developed for the brand which was a visual representation of the various flavors of gelato – contrasting black & white shades and swirls of vibrant colors inspired by the brilliant hues with the illustrations of the melting gelato scoops and popsicles, was carried forward in a cohesive manner across a whole range of innovative structures developed for gelato scoops, frozen desserts, the meter cake (long box), pizza box, paper bags for the puff pastries & doughnuts, paper cups for the gelato and hot beverages. | |||
