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| Client | The Washing Bay | |||
| Brand | The Washing Bay | |||
| Agency | DDW [DigitalDriftwood] | |||
| Description | Washing laundry is such a chore! The challenge here was to design the identity for The Washing Bay, a full-service Laundromat in Mumbai, targeted mainly at the singles and couples with hectic schedules. The identity simply had to be very inviting and fun. Something that told our target consumers that getting their laundry done wouldn’t be a chore anymore. We decided to redefine the experience of washing clothes and came up with the idea of HAPPY MORNINGS. We looked at the common washing instruction symbols and turned them into happy faces. The identity is clean and neat just like fresh laundry. The extended part of the identity graphically shows happy faces with the washing instructions. |
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