| Direct Mail | ||||
| Client | Asian Paints | |||
| Brand | SmartCare | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Description | The Wet Book was positioned for homeowners as a tool to remind them to waterproof their homes. The idea was to actually dip the book in water and with the spread ink effect, highlight the damage water does to homes. People who had experienced waterproofing problems immediately related to the book and those who hadn’t were scared by the design enough to go through the book for preventive measures. | |||
