| Use of Music for Film Advertising | ||||
| Client | Tata | |||
| Brand | Tata Sky DTH | |||
| Agency | Ogilvy & Mather | |||
| Cultural Context |
2015 was a dark year. A series of increasingly heinous terrorist attacks had left people angry and afraid. The fear bred hate, and innocent people across the world were being targeted and marginalized. | |||
| Solution |
Tata Sky, a Direct to Home cable service, felt that people desperately needed a message of hope- that there is still some light left in the world. And what better time than Christmas to let it in? So they created a film featuring 3 artists performing popular Christmas carols- but in the Sufi style. The video ended with a simple Christmas wish – Don’t lose faith in humanity just yet. |
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