Ad/ Promotional Film 61+ sec
Client World For All
Brand World For All
Agency Ogilvy & Mather
Cultural Context Stray dogs are a common sight on the streets of Mumbai. They mingle with the hustle-bustle, often getting nothing more than shooed away. Estimates peg the number of Mumbai’s homeless dogs to be around 250,000. But people turn a blind eye towards them. We wanted them to empathise with the plight of these unfortunate canines.
Solution
 The Internet is full of videos of cameras strapped to bikers, skiers, cyclists, divers, etc. These videos are viewed and shared and talked about by thousands. So we created a video purporting to be shot from the point of view of a stray dog. A video that would anger people, would make them cringe, would make them cry – anything but ignore the next homeless dog they saw on the streets.
Audience Target Audience: The humane side of people in all age groups. Released online for the world to see.