| Public Service Commercials |
| Client |
|
World For All |
| Brand |
|
World For All |
| Agency |
|
Ogilvy & Mather |
|
|
|
| Cultural Context |
|
Stray dogs are a common sight on the streets of Mumbai. They mingle with the hustle-bustle, often getting nothing more than shooed away. Estimates peg the number of Mumbai’s homeless dogs to be around 250,000. But people turn a blind eye towards them. We wanted them to empathise with the plight of these unfortunate canines. |
Solution
|
|
The Internet is full of videos of cameras strapped to bikers, skiers, cyclists, divers, etc. These videos are viewed and shared and talked about by thousands. So we created a video purporting to be shot from the point of view of a stray dog. A video that would anger people, would make them cringe, would make them cry – anything but ignore the next homeless dog they saw on the streets. |
Audience
|
|
Target Audience: The humane side of people in all age groups. Released online for the world to see. |
