| Digital Branded Film Content & Entertainment |
| Awards |
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| Client |
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Lenovo Worldwide |
| Brand |
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Lenovo |
| Agency |
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Ogilvy & Mather |
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| Brief |
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At a time when everyone uses a stylus to write or work on a tablet, Lenovo introduced AnyPen technology – a breakthrough feature that allows the use of any sharp metallic object to write on the Lenovo Yoga tablet. Since no one knew about this amazing feature, the challenge was to promote it in an interesting manner. |
Solution
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We took everyday objects like a nail,a screwdriver and a key and traced their journey from obscurity to their place in the limelight, thanks to their ability to now write or work on the Lenovo Yoga Tablet. Based on this thought we created a series of web-films that would highlight the Anypen technology in a humorous way. |
