Branded Film Content & Entertainment – Sponsored
Client PERNOD RICARD INDIA PRIVATE LIMITED
Brand ROYAL STAG BARREL SELECT LARGE SHORT FILMS
Agency River Advertising Private Limited
Brief Royal Stag Barrel Select Large Short Films is the ultimate destination for original short films in India. To live up to the reputation of being the best in shorts, the brand desired to create short format content that could be as buzz worthy as Bollywood full-length features
Cultural Context
 India loves to view video content on their screens. About 4.3 billion video views happens in a month and under 20 mins is the ideal duration for watching. This creates a big world for short format video content creation. Then why doesn’t short films as a category get people excited in India?
Solution
 Create shorts as buzz worthy as Bollywood features, using directors like Sujoy Ghosh and Kaushik Sarkar. Result- ‘Ahalya’ and ‘Nayantara’s Necklace’, two films that took the audience by storm. When launched, bypassed the trailer of SRK’s film, trended on youtube & facebook. Got covered by 300+ news portals. Made celebs tweet & share- making India love short films and generating earned PR of 5 cr
Audience
 Movie buffs who do not consider short films to be of same stature as features in terms of content