Integrated Digital Campaigns
Client Spykar Lifestyles Pvt Ltd
Brand Spykar
Agency Scarecrow Communications Ltd.
Brief We had to launch Spykar’s Indigo-dyed Autumn Winter Collection online, using social media. (Spykar is one of India’s leading denim brands).
Insights
 After launching the teaser and grabbing the attention of young Indians online, the films were unpixelated and revealed on the website.
Solution
 Spykar’s new collection was called the ‘BLUE’ collection. Incidentally, in India, porn films are called Blue films. The play on the word blue, inspired a nationwide prank: We launched India’s first-ever blue film festival. It comprised of 10 digital films, with international models clad in Spykar’s Blue collection. The twist was – their denims were pixelated – making them look like adult content.