| Cinematography for Film Advertising | ||||
| Client | BMW India Pvt. Ltd. | |||
| Agency | Ogilvy & Mather | |||
| Cultural Context |
During the festive season, people in India spend on themselves and their family. Car purchases also go up considerably during this time. | |||
| Solution |
BMW came up with a 360 Plan during the festive occasion to get consumers, especially first-time luxury car buyers, to consider the brand. The film showed how the BMW you have always longed for is now accessible. |
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| Audience |
Premium car buyers who are planning to upgrade to luxury cars and other luxury car buyers | |||
