| Digital – Direct Response | ||||
| Client | Cafe TC | |||
| Brand | Cafe TC | |||
| Agency | Dentsu Webchutney | |||
| Brief | Turquoise Cottage, a popular bar in New Delhi, underwent a makeover and became a refreshing new Cafe TC. The challenge was to promote its new identity, new menu, new offers and more to its young urban digitally-advanced patrons in a quirky, unprecedented way that would appeal to the young TG. The only problem? All this had to be done in limited budgets. | |||
| Cultural Context |
Users are hooked to WhatsApp – The most popular Instant Messaging app in India. What’s more, they were already interacting with us on WhatsApp for table bookings and enquiries. But very soon we realised that WhatsApp doesn’t sell ads. And spamming was something Cafe TC discouraged. So how do you advertise on a media that has no official ad space? The answer was ambitious. You create one! | |||
| Solution |
We created Cafe TC LIQUOR TICKER – the World’s First Advertising Ticker on WhatsApp! We modified WhatsApp’s API & converted its static status message into a running ticker, and the static profile pics into ever-changing GIFs. We loaded this ticker with Cafe TC’s new logo, new menu, new offers & more, and then invited our patrons through our social channels to check out our surprise on WhatsApp. | |||
| Navigational Instructions |
All a user had to do was: 1. Add us as a contact 2. Search for us on WhatsApp 3. Check out our surprise! No downloads. No log-ins. More importantly, no interrupted conversations. URL: http://23.23.244.111/awards/Cafe_TC_Liquor |
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