Regional Executive Creative Director, Geometry Global Asia Pacific
With more than 20 years in advertising, Daniel’ s career has spanned 4 countries (Argentina, Vietnam, Malaysia, Singapore) and virtually every industry, from FMCG to telcos, airlines and banks.
Foreseeing how brands were leaning towards activation, digital and non-traditional channels, in 2010 he took on the creative leadership of OgilvyAction in Asia (the activation arm of Ogilvy, now rebranded as Geometry Global).
His work has won multiple awards, including Cannes, Clio, London International, One Show, Spikes, ADFEST and Effie among many others.
He is passionate about engaging consumers to interact with the brands in new and more personal ways. He runs activationideas.com, a personal blog on promo and activation that has become an invaluable resource of case studies, articles and inspiration.
