Casting for Film Advertising | ||||
Client | Jeroninio Almeida | |||
Brand | Appeal | |||
Agency | Flying Saucer Pictures | |||
Cultural Context |
In India, slum clusters and dingy settlements in urban areas are the focus of many cause-related ideas during the months preceding the awards. Many case videos are shot in these slum dwellings. The phrase ‘Topi pehnaya’ (Made us wear a cap) in Hindi is used idiomatically to mean ‘Made a fool of’. |