Head of Creative Communications & Sr Vice President, Hotstar
A multi-disciplninary creative and strategist, Deba is the head of brand and communications at Hotstar. Hotstar is the premium video on demand destination of media giant Star TV. He has led integrated campaigns for On Air with AIB, NGC/Fox Life on Hotstar, World Cup T20, IPL 2016.
Prior to this, he was the head of design for Star’s broadcast network for 5 years. He along with his team shaped the brand identity and tone of voice for all the new channel brands like Star Sports, Star World Premiere and Star Movie Select along with sports properties like Pro Kabaddi League, ICC ODI World Cup and Indian Super League. He was also responsible for the re-branding of highly popular channels like Star Plus, Star Jalsha and Channel V. Apart from branding, he has also led spatial design projects for Star Sports Studios.
Deba started his career in documentary films, went on make travel shows, assisting and directing television commercials for more than 100 brands, working on feature film as an associate director, directing music videos and freelancing as a photographer for myspace. He is glad that he did not do any one of this in a sequential manner and this mash up has led him to believe that one should keep things simple in life.
