| Use of Music for Film Advertising | ||||
| Client | Pidilite | |||
| Brand | Fevicol | |||
| Agency | Ogilvy & Mather | |||
| Cultural Context |
This film is based on the popular ‘Dahi Handi’ ritual performed during Gokulashtmi celebrations in Maharashtra. | |||
| Audience |
Carpenters and Contractors | |||
