Animation & Illustration for Websites & Digital Design
Client Flipkart Internet Pvt Limited
Brand Flipkart
Agency Dentsu Webchutney
Brief Brands usually make the most out of Valentine’s Day eiter through heart-warming videos or age-old Twitter contests to profess your love to someone. Social media is cluttered with branded communication . Flipkart wanted to give users a breather from this- with a new format and a fresh execution.
Viewing Instructions
 Please view the different sections of types of love through the menu section on the main landing page. Through this you will be able to view the unique GIFs and their social sharing capability.
Solution
 Hosted on a microsite,the brand leveraged GIFs as a creative device to complement ‘the love for all’ creative route.Unique GIFs were crafted for each of the nine categories of love, and users were able to get their GIF’ts of love ‘delivered’ by Flipkart to thier loved ones.Every GIF was rooted within our culture, derived from behavioral insights and most of all, they were extremely share-worthy.