Direct Response – Film Advertising
Awards
Client Adani Wilmar
Brand Fortune Edible Oils and Foods
Agency Ogilvy & Mather
Brief To set up a platform for mothers whose children are away from home for higher studies and miss home-cooked food.
Solution
 Our website allowed a mother whose child is studying in another city, to find a match with a mother whose child studied in hers. Mothers could then exchange their child’s favourite recipes and teach each other the techniques involved in cooking those recipes just the way their children liked it.
Bringing them the magic of home-cooked food away from home.
Results
 – 2000 mothers registered
– 2.4 million Youtube views
– 240000 Facebook views
We were covered in publications throughout the world –
Indian Express, NDTV, Buzzfeed, Campaign India, India TV, moneycontrol.com, oneindia.com, Bharatnaturally, among many other publications, blogs and social media pages.