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| Client | Titan | |||
| Brand | Fastrack | |||
| Agency | DDB Mudra Group | |||
| Brief | Fastrack’s answer to getting the youth to pledge to a social cause, in a manner that’s quirky and irreverent. Without showcasing any products, make some noise about the brand and all that it stands for. Show how an individual can Never Have A Never Have I Ever moment in a fun and interesting way. |
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| Cultural Context |
We built a simple microsite that did not have any products being featured but only spoke the language of the brand. We gave people a multitude of options to support their cause in the form of unique illustration gifs which was inspired out of LED art. We made these gifs shareable and added a degree of personalization wherein people could add their name, pledge for the cause and share it. | |||
| Solution |
There are many ways to support a cause but not many people do it. Fastrack was reminding the youth that there are many other quirky ways that you could take up that would eventually benefit everyone and at the same time, you can enjoy the task. Solutions to problems don’t have to be serious all the time. |
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| Navigational Instructions |
You must check these out for sure: The gifs came to life after a long process of ideation to illustration to animation. Do through all the different ways you can support a cause with a Fastrack twist. Pledging to a cause allows |
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